Cases
Prescriptive analysis in trade marketing
By Applying Machine learning to a promotion to change customer behavior we created a prescriptive marketing model that helped us redesign the marketing mix of the campaign and revert a negative result, eventually reaching 109% of the desired target for the campaign read more >
Paid Media - From last click to multi-touch attribution
Our Client, a Fintech, spent a large part of its paid media budget purchasing specific audiences in order to attract the most profitable customers. However, their current attribution model was not clearly showing them what were the actual results of their investments. By developing a multi-touch attribution model, we were able to understand the exact value of each impact and help our client optimize their over all marketing budget and generate 10% savings read more >
STIHL - NPS research using marketing automation
Many industry Brands face a similar challenge: by not owning the sales channel brands have a hard time developing relationships with their customers. STIHL asked us to develop a structure to perform NPS research automatically to all new clients. We used a marketing automation solution integrated with sales data to perform the research and create a direct line between the brand and the consumer. read more >
Registration renewal using marketing automation
Large Scale communications can be a challenge. Grupo SEB had to manage multiple Brands, business rules and students profiles manually to coordinate its renewal process. By implementing Acoustic Campaign automation integrated with their CRM we were able to increase the effectiveness of the communication, decreasing manual labor and errors while creating very personalized experiences for students. read more >
Hidden Opportunities: Using data science to improve performance of digital marketing campaigns
By analyzing Google’s category interests information connected with actual data from clients loan applications we were able create statistical models to find hidden customer segments with higher conversion rate potential. By micro-targeting those clients we managed to increase conversion rate by 15%, attracting new customers while decreasing Cost-of-acquisition. read more >
Web Performance and Conversion Optimization
A major Math client working in the financial segment was facing problems with loading time of their pages, with some lasting from 15 to 20 seconds. Google Analytics was not able to provide a sufficient sample to identify problems, and the user experience remained impacted, increasing the overall cost of acquisition. read more >-
Prescriptive analysis in trade marketing
By Applying Machine learning to a promotion to change customer behavior we created a prescriptive marketing model that helped us redesign the marketing mix of the campaign and revert a negative result, eventually reaching 109% of the desired target for the campaign read more> -
Paid Media - From last click to multi-touch attribution
Our Client, a Fintech, spent a large part of its paid media budget purchasing specific audiences in order to attract the most profitable customers. However, their current attribution model was not clearly showing them what were the actual results of their investments. By developing a multi-touch attribution model, we were able to understand the exact value of each impact and help our client optimize their over all marketing budget and generate 10% savings read more> -
STIHL - NPS research using marketing automation
Many industry Brands face a similar challenge: by not owning the sales channel brands have a hard time developing relationships with their customers. STIHL asked us to develop a structure to perform NPS research automatically to all new clients. We used a marketing automation solution integrated with sales data to perform the research and create a direct line between the brand and the consumer. read more> -
Registration renewal using marketing automation
Large Scale communications can be a challenge. Grupo SEB had to manage multiple Brands, business rules and students profiles manually to coordinate its renewal process. By implementing Acoustic Campaign automation integrated with their CRM we were able to increase the effectiveness of the communication, decreasing manual labor and errors while creating very personalized experiences for students. read more> -
Hidden Opportunities: Using data science to improve performance of digital marketing campaigns
By analyzing Google’s category interests information connected with actual data from clients loan applications we were able create statistical models to find hidden customer segments with higher conversion rate potential. By micro-targeting those clients we managed to increase conversion rate by 15%, attracting new customers while decreasing Cost-of-acquisition. read more> -
Web Performance and Conversion Optimization
A major Math client working in the financial segment was facing problems with loading time of their pages, with some lasting from 15 to 20 seconds. Google Analytics was not able to provide a sufficient sample to identify problems, and the user experience remained impacted, increasing the overall cost of acquisition. read more>
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